Archive for the ‘Advertising’ Category

How We Market Your Home

Monday, March 4th, 2013

 | Spruce Grove Stony Plain Parkland County Real Estate | Barry TwynamHow We Market Your HomeHow do we go about changing the “For Sale” sign on your home in Spruce Grove, Stony Plain, Parkland County or the Edmonton area into “Sold”? 

Once you’ve signed the Listing Contract and your house is officially “on the market”, lots of things take place in my office to make sure that as many realtors and potential buyers as possible are aware of it. 

First of all, I post your listing (detailed description of your property, pictures and measurements I took during my visit, other particulars such as asking price, annual property taxes, neighborhood features and so on) to the Multiple Listing Service, or MLS®.  This powerful online service immediately makes your property’s information available to the thousands of realtors working in the Edmonton region.  They, in turn, can make this information available to their clients who might be looking for a property like yours.  Clients who create a customized search profile listing their desired property features can opt to receive automated “highlight sheets” showing properties available for sale that match what they are looking for.  Potential buyers can also search MLS listings directly by using their realtor’s website or by going to MLS.ca or Realtor.ca.

Back at the Realty Executives Leading office, a full-color printed “window ad” showing a picture of your home and a verbal description is posted in the front window of our building so that passers-by and visitors to the office can see the properties listed for sale by the realtors from our office.  Using a graphic designer, I may also create a glossy color highlight sheet featuring several photos of your home’s best features for potential buyers to pick up when they are viewing your home with a realtor. 

I advertise most of my listings every week in the local newspapers, the Grove Examiner in Spruce Grove and the Stony Plain Reporter in Stony Plain.  I also place ads in the Real Estate Weekly (circulation 60,000) published by the Realtors Association of Edmonton.  Printed copies of the Real Estate Weekly are inserted in home-delivered newspapers and sent out to newsstands selling the Edmonton Sun, as well as high traffic food stores, banks and real estate offices all around the Edmonton area.   Websites for all three of these publications mean an even greater possible audience for this advertising. 

I make extensive use of technology in marketing your property, featuring my listings on my website, my Facebook Business Page, my Activerain blogand my Pinterest board of listings.  I also post ads on Kijiji and create special in-house virtual tours, using software called VisualTour, that are attached to my MLS listings.  

Special mention needs to be made of my website, www.barryt.ca.  Buyers searching for “Spruce Grove real estate”, “Stony Plain real estate” or “Parkland County real estate” will find my website consistently showing up in the top organic search results on Google.  The potential exists for your home to be viewed online by thousands of visitors every day. 

While we still put a For Sale sign on your front lawn and maybe stage an open house, you can see that today’s real estate marketing goes well beyond traditional sales methods! 

Looking to sell your home?  I can help!  Call me today at 780-910-9669, email me at barry@barryt.ca, or contact me here. 

 

Something Extra to Sell Your Home

Wednesday, November 28th, 2012

Something Extra to Sell Your Home | Spruce Grove Stony Plain Parkland County Real Estate | Barry TwynamYour Spruce Grove, Stony Plain, Parkland County or Edmonton area home is now on the market.  You’ve listened to all the advice and done everything you reasonably can to make sure it shows well.  You’ve thoroughly cleaned and de-cluttered, you’ve made all the minor repairs, and maybe you’ve even undertaken a few renovations that give a fairly good return on investment, such as repainting inside and out where needed.  As your REALTOR®, I’ll do everything I can to market your home [see my blog article on this:  So, You Signed the Listing Contract…]  But, is there anything else you can do to help your house sell fast and for a good price? 

Here’s an idea for something that’s a little unusual, and beyond what most people do.  Work with me to prepare a Question and Answer sheet about your home and neighborhood to leave in your home for visitors. 

Potential buyers are going to have questions about your property and its location so why not anticipate those questions and provide the answers as a unique way of showcasing your home and its value.  Some possibilities:

    • Your utility suppliers and the cost of utilities, together with your “utility site number”
    • Renovations and repairs you’ve undertaken – maybe include things such as contractors you used, dates, cost and details of renos (such as kitchen and bathroom re-dos, basement finishing, replacement of such things as shingles, flooring, windows), paint brands and color names or numbers, etc.
    • The appliances in your home – age, brand, warranties, etc.  (Remember to leave the manuals when you move!)
    • Shrubs and plants around your yard
    • What do you love about your home? 

What would potential buyers want to know about the location of your home?  Think about what drew you to the neighborhood and your community.  How about:

    • Nearby amenities, such as schools, parks, walking trails, convenience stores, gas stations, shopping centres, medical clinics and the like, plus distance to each
    • Appealing characteristics of your neighborhood, such as low crime, helpful neighbors, wide boulevard, quiet and privacy, or maybe close access to essential services, and so on
    • The community at large – for example, the website where a potential resident could learn about the makeup of your town, special features that make your community unique, such as its history, tourist attractions, famous citizens and so on. 

With so many homes on the market, it pays to highlight yours in a unique way, and have it stand out from the rest.  Together, we can get your home sold! 

Comments or questions about this article?  Call or text me at 780-910-9669, email me at barry@barryt.ca, or contact me here.

So, You Signed the Listing Contract…

Friday, September 16th, 2011

So, You Signed the Listing Contract... | Spruce Grove Stony Plain Parkland County Real Estate | Barry TwynamHow do we go about changing the “For Sale” sign on your home in Spruce Grove, Stony Plain, Parkland County or the Edmonton area into “Sold”?

Once your house is officially “on the market”, lots of things take place in my office to make sure that as many realtors and potential buyers as possible are aware of it.

First of all, I post your listing, consisting of a detailed description of your property, the pictures and measurements I took during my visit, and various other particulars such as the asking price, annual property taxes, neighborhood features and so on, to the Multiple Listing Service, or MLS®.  This powerful online service almost instantly makes your property’s information available to the thousands of realtors working in the Edmonton region.  They, in turn, can make this information available to their clients who might be looking for a property like yours.  Clients who create a customized search profile listing their desired property features can opt to receive automated “highlight sheets” showing properties available for sale that match what they are looking for.  These days, most realtors, or their offices, have websites with a direct link to MLS, making it possible for their clients to see all the pictures and other information posted on MLS.  Potential buyers can also search MLS listings directly by going to MLS.ca or Realtor.ca

Back at the Realty Executives Leading office, a full-color printed “window ad” showing a picture of your home and a verbal description is posted in the front window of our building so that passers-by and visitors to the office can see the properties listed for sale by the realtors from our office.  I may also create a glossy color highlight sheet featuring photos of your home’s best features for potential buyers to pick up when they are viewing your home with a realtor.

I advertise some or all of my listings every week in the local newspapers, the Grove Examiner in Spruce Grove and the Stony Plain Reporter in Stony Plain.  I also place ads in the Real Estate Weekly (circulation 60,000) published by the Realtors Association of Edmonton.  Printed copies of the Real Estate Weekly are inserted in home-delivered newspapers and sent out to newsstands selling the Edmonton Sun, as well as high traffic food stores, banks and real estate offices all around the Edmonton area.   Websites for all three of these publications have meant an even greater possible audience for this advertising.

I make as much use of technology in marketing your property as I can, featuring my listings on my website and on my Facebook Business Page, as well as posting ads on Kijiji and creating special in-house virtual tours, using software called VisualTour, that are attached to my MLS listings. 

While we still put a For Sale sign on your front lawn and maybe stage an open house, you can see that today’s real estate marketing goes well beyond traditional sales methods!

Looking to sell your home?  I can help!  Call me today at 780-910-9669, email me at barry@barryt.ca, or contact me here.   

Barry Twynam, Realty Executives Leading
#1 14 McLeod Avenue, Spruce Grove, Alberta, T7X 3X3
Tel: 780-962-9696 Cell: 780-910-9669 Fax: 780-962-9699
© Copyright 2011, Real Estate Websites by Redman Technologies Inc. | Privacy Policy | Sitemap
The data included on this website is deemed to be reliable, but is not guaranteed to be accurate by the REALTORS® Association of Edmonton
MLS® MLS REALTOR® Realtor
Trademarks used under license from CREA