Posts Tagged ‘advertising’

How We Market Your Home

Monday, March 4th, 2013

 | Spruce Grove Stony Plain Parkland County Real Estate | Barry TwynamHow We Market Your HomeHow do we go about changing the “For Sale” sign on your home in Spruce Grove, Stony Plain, Parkland County or the Edmonton area into “Sold”? 

Once you’ve signed the Listing Contract and your house is officially “on the market”, lots of things take place in my office to make sure that as many realtors and potential buyers as possible are aware of it. 

First of all, I post your listing (detailed description of your property, pictures and measurements I took during my visit, other particulars such as asking price, annual property taxes, neighborhood features and so on) to the Multiple Listing Service, or MLS®.  This powerful online service immediately makes your property’s information available to the thousands of realtors working in the Edmonton region.  They, in turn, can make this information available to their clients who might be looking for a property like yours.  Clients who create a customized search profile listing their desired property features can opt to receive automated “highlight sheets” showing properties available for sale that match what they are looking for.  Potential buyers can also search MLS listings directly by using their realtor’s website or by going to MLS.ca or Realtor.ca.

Back at the Realty Executives Leading office, a full-color printed “window ad” showing a picture of your home and a verbal description is posted in the front window of our building so that passers-by and visitors to the office can see the properties listed for sale by the realtors from our office.  Using a graphic designer, I may also create a glossy color highlight sheet featuring several photos of your home’s best features for potential buyers to pick up when they are viewing your home with a realtor. 

I advertise most of my listings every week in the local newspapers, the Grove Examiner in Spruce Grove and the Stony Plain Reporter in Stony Plain.  I also place ads in the Real Estate Weekly (circulation 60,000) published by the Realtors Association of Edmonton.  Printed copies of the Real Estate Weekly are inserted in home-delivered newspapers and sent out to newsstands selling the Edmonton Sun, as well as high traffic food stores, banks and real estate offices all around the Edmonton area.   Websites for all three of these publications mean an even greater possible audience for this advertising. 

I make extensive use of technology in marketing your property, featuring my listings on my website, my Facebook Business Page, my Activerain blogand my Pinterest board of listings.  I also post ads on Kijiji and create special in-house virtual tours, using software called VisualTour, that are attached to my MLS listings.  

Special mention needs to be made of my website, www.barryt.ca.  Buyers searching for “Spruce Grove real estate”, “Stony Plain real estate” or “Parkland County real estate” will find my website consistently showing up in the top organic search results on Google.  The potential exists for your home to be viewed online by thousands of visitors every day. 

While we still put a For Sale sign on your front lawn and maybe stage an open house, you can see that today’s real estate marketing goes well beyond traditional sales methods! 

Looking to sell your home?  I can help!  Call me today at 780-910-9669, email me at barry@barryt.ca, or contact me here. 

 

So, You Signed the Listing Contract…

Friday, September 16th, 2011

So, You Signed the Listing Contract... | Spruce Grove Stony Plain Parkland County Real Estate | Barry TwynamHow do we go about changing the “For Sale” sign on your home in Spruce Grove, Stony Plain, Parkland County or the Edmonton area into “Sold”?

Once your house is officially “on the market”, lots of things take place in my office to make sure that as many realtors and potential buyers as possible are aware of it.

First of all, I post your listing, consisting of a detailed description of your property, the pictures and measurements I took during my visit, and various other particulars such as the asking price, annual property taxes, neighborhood features and so on, to the Multiple Listing Service, or MLS®.  This powerful online service almost instantly makes your property’s information available to the thousands of realtors working in the Edmonton region.  They, in turn, can make this information available to their clients who might be looking for a property like yours.  Clients who create a customized search profile listing their desired property features can opt to receive automated “highlight sheets” showing properties available for sale that match what they are looking for.  These days, most realtors, or their offices, have websites with a direct link to MLS, making it possible for their clients to see all the pictures and other information posted on MLS.  Potential buyers can also search MLS listings directly by going to MLS.ca or Realtor.ca

Back at the Realty Executives Leading office, a full-color printed “window ad” showing a picture of your home and a verbal description is posted in the front window of our building so that passers-by and visitors to the office can see the properties listed for sale by the realtors from our office.  I may also create a glossy color highlight sheet featuring photos of your home’s best features for potential buyers to pick up when they are viewing your home with a realtor.

I advertise some or all of my listings every week in the local newspapers, the Grove Examiner in Spruce Grove and the Stony Plain Reporter in Stony Plain.  I also place ads in the Real Estate Weekly (circulation 60,000) published by the Realtors Association of Edmonton.  Printed copies of the Real Estate Weekly are inserted in home-delivered newspapers and sent out to newsstands selling the Edmonton Sun, as well as high traffic food stores, banks and real estate offices all around the Edmonton area.   Websites for all three of these publications have meant an even greater possible audience for this advertising.

I make as much use of technology in marketing your property as I can, featuring my listings on my website and on my Facebook Business Page, as well as posting ads on Kijiji and creating special in-house virtual tours, using software called VisualTour, that are attached to my MLS listings. 

While we still put a For Sale sign on your front lawn and maybe stage an open house, you can see that today’s real estate marketing goes well beyond traditional sales methods!

Looking to sell your home?  I can help!  Call me today at 780-910-9669, email me at barry@barryt.ca, or contact me here.   

Barry Twynam, Century 21 Leading
#1 14 McLeod Avenue, Spruce Grove, Alberta, T7X 3X3
Tel: 780-910-9669 Cell: 780-910-9669 Fax: 780-962-9699
© Copyright 2011, Real Estate Websites by Redman Technologies Inc. | Privacy Policy | Sitemap
The data included on this website is deemed to be reliable, but is not guaranteed to be accurate by the REALTORS® Association of Edmonton
MLS® MLS REALTOR® Realtor
Trademarks used under license from CREA