Posts Tagged ‘real estate marketing’

How We Market Your Home

Monday, March 4th, 2013

 | Spruce Grove Stony Plain Parkland County Real Estate | Barry TwynamHow We Market Your HomeHow do we go about changing the “For Sale” sign on your home in Spruce Grove, Stony Plain, Parkland County or the Edmonton area into “Sold”? 

Once you’ve signed the Listing Contract and your house is officially “on the market”, lots of things take place in my office to make sure that as many realtors and potential buyers as possible are aware of it. 

First of all, I post your listing (detailed description of your property, pictures and measurements I took during my visit, other particulars such as asking price, annual property taxes, neighborhood features and so on) to the Multiple Listing Service, or MLS®.  This powerful online service immediately makes your property’s information available to the thousands of realtors working in the Edmonton region.  They, in turn, can make this information available to their clients who might be looking for a property like yours.  Clients who create a customized search profile listing their desired property features can opt to receive automated “highlight sheets” showing properties available for sale that match what they are looking for.  Potential buyers can also search MLS listings directly by using their realtor’s website or by going to MLS.ca or Realtor.ca.

Back at the Realty Executives Leading office, a full-color printed “window ad” showing a picture of your home and a verbal description is posted in the front window of our building so that passers-by and visitors to the office can see the properties listed for sale by the realtors from our office.  Using a graphic designer, I may also create a glossy color highlight sheet featuring several photos of your home’s best features for potential buyers to pick up when they are viewing your home with a realtor. 

I advertise most of my listings every week in the local newspapers, the Grove Examiner in Spruce Grove and the Stony Plain Reporter in Stony Plain.  I also place ads in the Real Estate Weekly (circulation 60,000) published by the Realtors Association of Edmonton.  Printed copies of the Real Estate Weekly are inserted in home-delivered newspapers and sent out to newsstands selling the Edmonton Sun, as well as high traffic food stores, banks and real estate offices all around the Edmonton area.   Websites for all three of these publications mean an even greater possible audience for this advertising. 

I make extensive use of technology in marketing your property, featuring my listings on my website, my Facebook Business Page, my Activerain blogand my Pinterest board of listings.  I also post ads on Kijiji and create special in-house virtual tours, using software called VisualTour, that are attached to my MLS listings.  

Special mention needs to be made of my website, www.barryt.ca.  Buyers searching for “Spruce Grove real estate”, “Stony Plain real estate” or “Parkland County real estate” will find my website consistently showing up in the top organic search results on Google.  The potential exists for your home to be viewed online by thousands of visitors every day. 

While we still put a For Sale sign on your front lawn and maybe stage an open house, you can see that today’s real estate marketing goes well beyond traditional sales methods! 

Looking to sell your home?  I can help!  Call me today at 780-910-9669, email me at barry@barryt.ca, or contact me here. 

 

Pin It!

Friday, November 30th, 2012

As a home buyer, seller or owner in Spruce Grove, Stony Plain, Parkland County or the Edmonton region, you may not have thought to use Pinterest as a source of information.  I have recently begun building and adding to Pinterest boards, and I’d love to share this resource with my clients. 

Pin It! | Spruce Grove Stony Plain Parkland County Real Estate | Barry TwynamFirst of all, what is Pinterest?  Pinterest is a relatively new image-based social medium that allows you to organize pictures (still photos, graphics, videos, etc.), or articles containing at least one good-sized image, into topic groupings called boards.  Imagine any topic in the world that you know something about, or that you would like to learn about, and you can create or find a board for it.  To add an image or article to a particular board, all you have to do is “pin it” using the tools built into the program.  Images can be ones you’ve created yourself, or they can be attached to websites you find on the internet.  You can repin items other people have pinned to their boards, as well as follow other users, and of course other people can repin your images and follow you! 

My boards so far are the following:

Home Buying

Home Selling

Barry Twynam’s Spruce Grove and Area Real Estate Listings

Curb Appeal

Home Makeovers

No Ordinary House

Beautiful Kitchens

Laundry Rooms, Mudrooms, Storage Spaces

Great Little Spaces

Man Caves

Moving

Pets and Your Home

Outdoor Living

Landscaping

Home Security

DIY and Home How To

Painting Tips

Helpful Home Hints

A Clean Home

Who Says It’s Not Easy Being Green?!

Spruce Grove Stony Plain Parkland County Attractions

Saltwater Aquariums

Photo Geek

You can see my boards here:  http://pinterest.com/barrytwynam/ 

I would be pleased to have you visit my Pinterest boards, use the information, repin my pins, follow me, etc.!  I would especially appreciate any suggestions you might have about items I should add to my existing boards, or new boards you think I should create.  And maybe you’ll be inspired to create your own Pinterest boards.  Let me know and maybe I’ll follow you! 

I always enjoy receiving your comments or questions!  Call or text me at 780-910-9669, email me at barry@barryt.ca, or contact me here.  

So, You Signed the Listing Contract…

Friday, September 16th, 2011

So, You Signed the Listing Contract... | Spruce Grove Stony Plain Parkland County Real Estate | Barry TwynamHow do we go about changing the “For Sale” sign on your home in Spruce Grove, Stony Plain, Parkland County or the Edmonton area into “Sold”?

Once your house is officially “on the market”, lots of things take place in my office to make sure that as many realtors and potential buyers as possible are aware of it.

First of all, I post your listing, consisting of a detailed description of your property, the pictures and measurements I took during my visit, and various other particulars such as the asking price, annual property taxes, neighborhood features and so on, to the Multiple Listing Service, or MLS®.  This powerful online service almost instantly makes your property’s information available to the thousands of realtors working in the Edmonton region.  They, in turn, can make this information available to their clients who might be looking for a property like yours.  Clients who create a customized search profile listing their desired property features can opt to receive automated “highlight sheets” showing properties available for sale that match what they are looking for.  These days, most realtors, or their offices, have websites with a direct link to MLS, making it possible for their clients to see all the pictures and other information posted on MLS.  Potential buyers can also search MLS listings directly by going to MLS.ca or Realtor.ca

Back at the Realty Executives Leading office, a full-color printed “window ad” showing a picture of your home and a verbal description is posted in the front window of our building so that passers-by and visitors to the office can see the properties listed for sale by the realtors from our office.  I may also create a glossy color highlight sheet featuring photos of your home’s best features for potential buyers to pick up when they are viewing your home with a realtor.

I advertise some or all of my listings every week in the local newspapers, the Grove Examiner in Spruce Grove and the Stony Plain Reporter in Stony Plain.  I also place ads in the Real Estate Weekly (circulation 60,000) published by the Realtors Association of Edmonton.  Printed copies of the Real Estate Weekly are inserted in home-delivered newspapers and sent out to newsstands selling the Edmonton Sun, as well as high traffic food stores, banks and real estate offices all around the Edmonton area.   Websites for all three of these publications have meant an even greater possible audience for this advertising.

I make as much use of technology in marketing your property as I can, featuring my listings on my website and on my Facebook Business Page, as well as posting ads on Kijiji and creating special in-house virtual tours, using software called VisualTour, that are attached to my MLS listings. 

While we still put a For Sale sign on your front lawn and maybe stage an open house, you can see that today’s real estate marketing goes well beyond traditional sales methods!

Looking to sell your home?  I can help!  Call me today at 780-910-9669, email me at barry@barryt.ca, or contact me here.   

Barry Twynam, Century 21 Leading
#1 14 McLeod Avenue, Spruce Grove, Alberta, T7X 3X3
Tel: 780-910-9669 Cell: 780-910-9669 Fax: 780-962-9699
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